Taste of Belgium

About Us

Taste of Belgium is a restaurant group of Belgian-inspired eateries; from bakery to full service restaurant & bar and catering services.

In 2007, Jean-François Flechet brought back a 120lbs cast iron waffle maker from his native Belgium. He began baking the waffles he grew up with at the back of a produce store at Findlay Market. After a few weeks, the store was too congested with waffle-eating-people and the owner of the produce store told Jean-François we needed to find him a new home.

The little waffle place grew, one waffle at a time to become a new Cincinnati favorite. From one person and a waffle iron, Taste of Belgium expanded into multiple food establishments including a full service restaurant serving breakfast, lunch, dinner and a unique weekend brunch with a large selection of Belgian beers and a wide selection of Genevers (Belgian national alcohol and the mother-of-all-gins).

Taste of Belgium draws on its Belgian heritage to create a one-of-a-kind, Belgian-inspired, locally infused culinary experience. We thumb our nose at convention and treat our guests and their taste buds to unexpected combinations and unorthodox preparations.

Belgians would be disturbed by the idea of serving a Liège waffle with fried chicken. The French would be upset that we Belgianized their “galettes Bretonnes” by adding beer to the buckwheat crêpe batter. And no Cachaça will make a caipirinha taste better than the old-grain Belgian Genever we use in preparing our award- winning cocktail at the Bistro.

We believe elegant cuisine can be served with a down-to-earth attitude and humble foods can be served elegantly. We take the food we create and the service we provide very seriously, but not ourselves.

Respect the waffle

Belgian people take their beers, their chocolate and their wacky political system very seriously. If there is one thing that they take more seriously it’s their
waffles.

At Taste of Belgium, there is nothing we take more seriously than our waffle.

Each waffle is baked individually in a specialized cast iron press, just like they were centuries ago by master cooks in the city of Liège, Belgium. We have perfected an old family recipe, passed down for generations, to bring you the taste and authenticity of a true Belgian favorite.

Unlike other waffles, they are made from thick dough and a coarse Belgian beet sugar that caramelizes inside the waffle iron and gives it a delightful sweetness that you are sure to remember.

The secret

The secret to a good waffle is a good waffle iron.

We do not make a good waffle, we make the best waffle and our waffle deserved the best waffle iron.

After breaking a few, many, too many waffle irons, we decided to gather all those design flaws and limitations and build our own.

We lined up our connections of aluminum welders, metal benders, cast iron pourers and with the help of a genius designer friend, we built the absolute sturdiest, most reliable and definitely most expensive-ever-made cast iron waffle maker.

This is the only equipment we use to bake our waffle. 

What's next?

Taste of Belgium is working on two new exciting projects.

We are anxiously waiting for the market house to be built at the upcoming Friendly Market in Northern Kentucky, near Florence. We expect to be up and baking before the end of July 2013. This location will be similar to our Findlay Market and North market locations.

In late summer, early fall 2013 we will open a new Bistro on Short Vine near the University of Cincinnati, the Zoo and the various hospitals. The Bistro will be more bar-centric with a wide array of approachable Belgian and Belgianized food, and a focus on Belgian, Belgian-style and local beers.